Beauty, 3D Art Direction
CGI Art Direction for Walmart Creative Studio’s premium style category, Beauty.
Case Study: Replica to Realisation →
Originality at Scale
THE OBJECTIVE
Shift perception of beauty at Walmart through heroic still life imagery that signals premium quality. 3D has the potential to own this visual style and redefine how beauty still lifes are produced at enterprise scale.
THE CHALLENGE
Build a 3D beauty department from the ground up and achieve photorealism by accurately replicating lighting and complex materials, meeting the visual standards of high-end photography.
THE OPPORTUNITY
Introduce an innovative production model, leveraging reusable digital twins and agile version control. 3D unlocks budget for talent-driven shoots that support broader brand goals for building customer awareness.
Created entirely in CGI, these beauty images showcase the capabilities of 3D to achieve photorealism.
Replica to Realisation
Pioneered Fortune 1’s 3D Beauty department, securing executive buy-in by achieving photorealistic CGI copies of existing brand photography.
3D Replicas with Product Add-On: A full 3D match of photography, with the missing product added. No reshoot needed.
Originality at Scale
Moving beyond photo matches, scaled the 3D Beauty department’s production from one-off stills to multi-image premium beauty and paid campaigns with original art direction.
Combine 3D with new technology to enable faster workflows and flexible content creation.
Image created using CLO 3D technology and AI.
Version Control
With 3D, backgrounds, colors, and layouts can be changed instantly. Create multiple versions of complex beauty set ups with speed.
Digital twins enable instant color changes
