Home, 3D Art Direction
CGI Art Direction for Walmart Creative Studio’s premium style category, Home.
THE OBJECTIVE
Elevate Walmart’s Home category visuals through 3D environments that capture seasonal trends, private-label design language, and merchandising strategy. Create imagery that shifts customer perception by blending aspirational design with mass-market accessibility.
CASE STUDIES
→ Summer in Italy
→ AI Use Case: Unlocking New Product Perspectives
→ AI Use Case: Elevating Efficiency in Creative Ideation
THE CHALLENGE
Translate high-level concepts into scalable 3D assets while coordinating complex variables such as design integrity, brand alignment, architectural accuracy, cohesive lighting, and visual consistency. Build adaptable compositions that work seamlessly across multiple formats and platforms.
THE OPPORTUNITY
Use the limitless concepting potential of 3D to create custom environments free from physical studio constraints. Control every detail from materiality to composition while introducing creative technology, including generative AI, into the workflow to improve efficiency and deliver versatile assets.
Summer in Italy
ROLE: ART DIRECTOR
What does a 3D Art Director do? A look behind the scenes of a seasonal trend campaign that included paid ads, where I edit product curation, select set textures and materials, and direct lighting as if designing a real environment. Every small detail of the storytelling is considered to ensure the space feels intentional.
→ View Case Study
3D unlocks complete creative control. From effortless product swaps to lighting, color, and layout. No re-shoots. No weather delays. Just seamless, scalable imagery built for modern home campaigns.
Controlled Flexibility
Editorial Precision
Every surface, shadow, and texture is art directed with intent. 3D gives brands the ability to create atmospheric, elevated visuals that feel real and refined.
Scaled with Intention
Full-room 3D scenes offer a sustainable alternative to traditional set builds. Digital twins replicate real products with accuracy, allowing for consistent storytelling, reusable assets, and a reduced environmental footprint.
Seamless for Paid Media
3D assets are built to match the look and feel of traditional photography, making them ideal for use in paid media. They drive the same level of engagement while reducing production costs for greater efficiency and impact.
Revenue-Driven Storytelling
Back to College is a top-performing retail moment for Fortune 1. 3D makes it easy to create lifestyle-driven, conversion-focused content. Dorm room sets can be built virtually, with props and product renders created even before physical samples exist, speeding up timelines and driving earlier engagement.
3D allows brands to produce holiday content quickly without seasonal constraints. From on-demand snow for Christmas to candles that never burn out and out-of-season pumpkins for Halloween, scenes can flex to reflect trends, promotions, and localized storytelling.
Seasonal Events
