Seasonal trend campaign: Summer in Italy
ROLE: ART DIRECTOR
What does a 3D Art Director do? A look behind the scenes where I edit product curation, select textures and materials, and direct lighting as if designing a real environment. Every small detail of the storytelling is considered to ensure the space feels intentional and true to life.
THE OBJECTIVE
Elevate perception of Walmart’s home category through editorial-style imagery for a Summer campaign. With travel less accessible for customers, inspire escape through interiors using 3D to visualize the seasonal trend story.
THE CHALLENGE
Build a 3D home from scratch and direct summer lighting, while achieving photorealism and consistency. Edit curation assortment to highlight key trend direction. Flex for stakeholder input and wireframe adjustments.
THE OPPORTUNITY
The flexibility to produce at scale with zero location budget. Drive storytelling to create transportive visuals for customers while supporting modular asset reuse and efficient production.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
